Independent AI Consulting
A clear, independent read on AI for your business
Cut through the hype. I help founders and teams work out where AI actually earns its keep — strategy, tools and automation — as one senior, independent voice. Remote-first, based in Sydney.
What I can help with
Clear thinking before you spend a budget. Here’s how I help.
AI strategy & roadmap
Where AI genuinely helps your business, where it doesn’t, and the sensible order to do things in — grounded in what your team can actually adopt.
Opportunity assessment
A clear-eyed look at your workflows to find the handful of places where AI saves real time or money, and the ones that are hype.
Tool & vendor selection
Which models, platforms and tools fit your needs and budget — without the lock-in and without the sales spin.
Automation design
Mapping the manual, repetitive work in your business and designing the automations that quietly remove it.
Proof-of-concept validation
A fast, low-cost test of an idea before you commit a budget to building it properly.
Advisory & second opinions
A trusted independent voice for founders and teams making AI decisions — on call when you need a sounding board.
How I work
Senior, hands-on, and easy to work with — however your team is set up.
Independent by design
I don’t resell anyone’s platform, so my advice isn’t a sales pitch. I recommend what’s right for you, even when that’s “not yet”.
Founder’s perspective
I’ve built and run companies. I look at AI through the lens of commercial reality — cost, risk and adoption — not just what’s technically possible.
Hands-on, not just slides
I can advise and then build, or set your team up to build. The strategy doesn’t stop at a document.
Flexible & remote
A one-off strategy session, a short engagement, or ongoing advisory — remotely worldwide or in person across Sydney and NSW.
Working together on AI strategy
You work with me directly. When something needs a full team, I bring in Momentum — the agency I founded — so you can scale up without starting over. Same person, same standards, more hands when it counts.
One-to-one with me
Freelance or contract — direct and senior.
- A defined build, prototype, integration or advisory piece
- You want one experienced pair of hands close to the work
- Fast and flexible — day-rate or fixed scope
- A direct line to me throughout
- Remote-first, so location is no barrier
Scaling up with my team
When it's bigger, I bring in Momentum — my agency.
- A full team: design, build, marketing and support
- Multiple workstreams running at once
- Ongoing delivery with cover and process
- The same standards, at greater scale
- A smooth step up when you're ready to grow
Selected work & ventures
Frequently asked questions
Do you work solo or with a team?
You get one experienced person focused on your decisions — which suits a lot of businesses for strategy work. When you need a team to deliver at scale, I bring in Momentum, the agency I founded.
What happens in a first engagement?
Usually a working session to understand your business and goals, then a short, honest write-up: the opportunities worth pursuing, the order to do them in, and rough effort and cost. No 60-page deck.
Do you help after the strategy is set?
Yes. I can stay on as an advisor, build the first pieces myself, or train your team to deliver — whatever gives you momentum without creating a dependency.
Do you work with non-technical founders?
Often. A big part of the value is translating between the AI hype cycle and practical business decisions in plain language.
Where do you consult?
Remotely with clients across Australia and worldwide, and in person around Sydney, the Sutherland Shire and the Southern Highlands.
Trying to make an AI decision?
Bring me the question you’re wrestling with. You’ll get a straight, independent answer — not a pitch.
Tell me about your projectLet's talk about your project
Tell me what you're building or where you're stuck. I'll reply personally, usually within a day.
Thanks for reaching out!
I'll get back to you soon.