Hi, I'm Will.
Founder & Independent AI Consultant
I build, operate and consult on ventures that make a positive impact in our community, with a focus on finance, technology, education and housing. I also help business owners get more out of AI as an independent consultant, not aligned to any vendor, starting with small steps.
Background
Skills
Work with me
Alongside building ventures, I work with businesses as an independent AI consultant: an audit, a team rollout, training, or one small first step. I also take on select build work in AI, no-code and Bubble. When a project needs a full team, I bring in Momentum, the agency I founded. Sydney-based, working remotely worldwide.
AI Consulting
An independent consultant, not aligned to any vendor, to help your business get more out of AI, starting small: audit, team rollout, secure automation, governance. Portable, whichever model is best.
AI for your industry
Builders, practices, firms and brokers: what I would automate first in a business like yours.
AI Training
Claude and ChatGPT training for ordinary teams, starting with the basics: a short policy, chat connected to your email and files, and a daily routine. Taught on real work.
AI Development
AI features, apps and agents — Claude Code, integrations and automations, built hands-on.
AI Websites
Fast, modern, AI-powered websites and landing pages that are built to be found.
Marketing & Growth
SEO, GEO/LLMO, analytics and content that compounds over time — measured, not sprayed.
Design & Copy
Creative direction, copywriting and content with a founder’s eye for what actually converts.
No-code MVP Development
Get a real product in front of users fast — MVPs built with no-code, so founders can validate before pouring in engineering.
Bubble Development
Apps and MVPs built on Bubble.io by someone who has shipped and taught it for years.
Selected Ventures
My Philosophy
Our lives are shaped by the products and services we use daily. Behind every one of them is someone who took a risk to bring it to market. Without that step, medical breakthroughs wouldn't reach patients, innovations we rely on wouldn't exist, and not-for-profits wouldn't do their important work.
Good business creates value for everyone — customers, employees, and communities alike. My goal is to build and invest in ventures that deliver on all of these fronts: commercially viable, socially conscious, and genuinely useful.
Creativity isn't limited to design and the arts. Venture building is equally creative — it's a canvas for scaled-up creativity with real impact.
If this resonates, I'd love to connect.
Personal Life
I split my time between the beachside suburbs south of Sydney and the Southern Highlands of NSW. I'm married with four kids, and when I'm not working, you'll find me outdoors, working on fitness (a necessary evil!), or involved in my local church and men's groups. My ideal day involves creative pursuits — reading, writing, designing, coding, photography, or dreaming up solutions to the world's problems.
Let's connect
Interested in working together, partnering or investing? Please get in touch.
Thanks for reaching out!
I'll get back to you soon.