Marketing & Growth

Freelance marketing built for organic growth — and AI search

SEO, LLMO, content and measurement that compound over time, delivered by one senior freelancer. Get found by Google and by AI assistants. Remote-first, based in Sydney.

Start a conversation How I work

What I can help with

Fewer channels, done properly. Here’s where I help.

SEO that compounds

Technical fixes, content and structure that build durable organic traffic — the kind that keeps paying back long after the work is done.

LLMO — AI search visibility

Getting your business surfaced by ChatGPT, Claude and AI search, with content and structured data built for how assistants read the web.

Content & copy

Landing pages, articles and site copy written to rank and to convert — clear, useful, and in your voice.

Analytics & measurement

Clean tracking and honest reporting so you can see what’s actually working, instead of guessing.

Landing pages & funnels

Focused pages and simple funnels built around one goal, then improved based on what the numbers say.

AI-assisted marketing ops

Using AI to make a small team’s marketing punch above its weight — research, drafting and repetitive work, automated.

How I work

Senior, hands-on, and easy to work with — however your team is set up.

Measured, not sprayed

I focus on the few channels and pages that move your numbers, rather than being busy everywhere at once.

Senior and direct

You work with me — the person doing the analysis and the writing — not a junior executing someone else’s checklist.

Honest reporting

Plain-language reporting on what worked, what didn’t and what I’d do next. No vanity metrics.

Remote-first

Marketing support for teams anywhere, with in-person catch-ups available around Sydney and NSW.

Freelancer or agency for marketing?

Honest answer: it depends on the shape of the work. Here's how I'd help you choose — I'd rather point you to the right fit than sell you the wrong one.

Work with me directly

Freelance / contract — you get me, not an account manager.

A defined build, prototype, integration or advisory piece
You want one senior pair of hands embedded in your team
Fast, hands-on, flexible day-rate or fixed-scope
Direct line to the person doing the work — no hand-offs
Remote-first, so location is no barrier

Brief me on your project

Bring in an agency

For that, I'd point you to Momentum — the agency I founded.

You need a full team: design, build, marketing and support
Ongoing delivery with cover, process and accountability at scale
Multiple workstreams running in parallel
A managed retainer rather than a single contractor
Same standards and toolset — just more of them

Visit Momentum

Selected work & ventures

Frequently asked questions

What is LLMO and why does it matter?

LLMO is optimising to be found and cited by AI assistants like ChatGPT and Claude, not just Google. As more people ask an assistant instead of searching, being legible to those models is becoming as important as classic SEO. I build for both.

Do you do freelance marketing or run an agency?

I take on freelance marketing directly, which suits founders and small teams who want senior help without agency overhead. For always-on, multi-channel marketing at scale, Momentum — the agency I founded — is the better fit.

Can you both plan and execute?

Yes. I can set the strategy and then do the work — the SEO, the writing, the tracking — rather than handing you a plan to resource yourself.

How do you use AI in marketing?

To make a small team faster: research, first drafts, repetitive production and analysis. The judgement and the final voice stay human — AI just removes the grind.

Where do you work?

Remotely with clients across Australia and worldwide, and in person around Sydney, the Sutherland Shire and the Southern Highlands.

Want growth that keeps paying back?

Tell me about your business and your goals. I’ll be straight about where the opportunity is — and whether I’m the right person for it.

Tell me about your project

Let's talk about your project

Tell me what you're building or where you're stuck. I'll reply personally, usually within a day.