Marketing & Growth
Freelance marketing built for organic growth — and AI search
SEO, LLMO, content and measurement that compound over time, delivered by one senior freelancer. Get found by Google and by AI assistants. Remote-first, based in Sydney.
What I can help with
Fewer channels, done properly. Here’s where I help.
SEO that compounds
Technical fixes, content and structure that build durable organic traffic — the kind that keeps paying back long after the work is done.
LLMO — AI search visibility
Getting your business surfaced by ChatGPT, Claude and AI search, with content and structured data built for how assistants read the web.
Content & copy
Landing pages, articles and site copy written to rank and to convert — clear, useful, and in your voice.
Analytics & measurement
Clean tracking and honest reporting so you can see what’s actually working, instead of guessing.
Landing pages & funnels
Focused pages and simple funnels built around one goal, then improved based on what the numbers say.
AI-assisted marketing ops
Using AI to make a small team’s marketing punch above its weight — research, drafting and repetitive work, automated.
How I work
Senior, hands-on, and easy to work with — however your team is set up.
Measured, not sprayed
I focus on the few channels and pages that move your numbers, rather than being busy everywhere at once.
Senior and direct
You work with me — the person doing the analysis and the writing — not a junior executing someone else’s checklist.
Honest reporting
Plain-language reporting on what worked, what didn’t and what I’d do next. No vanity metrics.
Remote-first
Marketing support for teams anywhere, with in-person catch-ups available around Sydney and NSW.
Working together on marketing
You work with me directly. When something needs a full team, I bring in Momentum — the agency I founded — so you can scale up without starting over. Same person, same standards, more hands when it counts.
One-to-one with me
Freelance or contract — direct and senior.
- A defined build, prototype, integration or advisory piece
- You want one experienced pair of hands close to the work
- Fast and flexible — day-rate or fixed scope
- A direct line to me throughout
- Remote-first, so location is no barrier
Scaling up with my team
When it's bigger, I bring in Momentum — my agency.
- A full team: design, build, marketing and support
- Multiple workstreams running at once
- Ongoing delivery with cover and process
- The same standards, at greater scale
- A smooth step up when you're ready to grow
Selected work & ventures
Frequently asked questions
What is LLMO and why does it matter?
LLMO is optimising to be found and cited by AI assistants like ChatGPT and Claude, not just Google. As more people ask an assistant instead of searching, being legible to those models is becoming as important as classic SEO. I build for both.
Do you work solo or with a team?
I take on marketing directly — a good fit for founders and small teams who want senior, hands-on help. For always-on, multi-channel marketing at scale, I bring in Momentum, the agency I founded.
Can you both plan and execute?
Yes. I can set the strategy and then do the work — the SEO, the writing, the tracking — rather than handing you a plan to resource yourself.
How do you use AI in marketing?
To make a small team faster: research, first drafts, repetitive production and analysis. The judgement and the final voice stay human — AI just removes the grind.
Where do you work?
Remotely with clients across Australia and worldwide, and in person around Sydney, the Sutherland Shire and the Southern Highlands.
Want growth that keeps paying back?
Tell me about your business and your goals. I’ll be straight about where the opportunity is — and whether I’m the right person for it.
Tell me about your projectLet's talk about your project
Tell me what you're building or where you're stuck. I'll reply personally, usually within a day.
Thanks for reaching out!
I'll get back to you soon.