Design, Copy & Content
Design and copy, made together by one pair of hands
Creative direction, copywriting and content from a freelancer with a founder’s eye for what actually converts. Message and design as one coherent thing — remote-first, based in Sydney.
What I can help with
One person for the message and the look. Here’s what I do.
Creative direction
A clear, consistent look and feel for your brand, product or campaign — set by someone who’s built and run businesses, not just made things pretty.
Copywriting
Website, landing page and campaign copy that says what you do in plain, persuasive language — and gets people to act.
Content
Articles, guides and ongoing content that build trust and rank, written to sound like you rather than like everyone else.
Brand & messaging
Working out what you actually stand for and how to say it — the positioning that makes the rest of your marketing easier.
Design for web
Page and interface design that’s clean, usable and built to convert, ready to hand to a build (or built by me).
AI-assisted production
Using AI to produce more content, faster — with a human keeping the taste, voice and judgement.
How I work
Senior, hands-on, and easy to work with — however your team is set up.
Words and design together
Message and look designed as one thing by one person, so the result feels coherent instead of stitched together.
A founder’s eye
I judge creative by whether it works commercially, not just whether it looks nice — because I’ve had to make that call for my own companies.
Direct and iterative
You give feedback straight to me and we move quickly, without layers of account management in between.
Remote-friendly
Work for clients anywhere, with in-person sessions available around Sydney and NSW.
Freelancer or agency for design & copy?
Honest answer: it depends on the shape of the work. Here's how I'd help you choose — I'd rather point you to the right fit than sell you the wrong one.
Work with me directly
Freelance / contract — you get me, not an account manager.
- A defined build, prototype, integration or advisory piece
- You want one senior pair of hands embedded in your team
- Fast, hands-on, flexible day-rate or fixed-scope
- Direct line to the person doing the work — no hand-offs
- Remote-first, so location is no barrier
Bring in an agency
For that, I'd point you to Momentum — the agency I founded.
- You need a full team: design, build, marketing and support
- Ongoing delivery with cover, process and accountability at scale
- Multiple workstreams running in parallel
- A managed retainer rather than a single contractor
- Same standards and toolset — just more of them
Selected work & ventures
Frequently asked questions
Do you do design, or copy, or both?
Both — and they’re better done together. Having one person handle the message and the look keeps the result coherent and cuts out the back-and-forth between separate suppliers.
Is this freelance or an agency service?
Freelance — you work with me directly. For larger, ongoing creative programmes across many channels, Momentum, the agency I founded, has the team for it, and I’m glad to introduce you.
How do you use AI in creative work?
To move faster on drafts, variations and production, while I keep control of the voice, taste and final call. AI does the grunt work; the judgement stays human.
Can you write in our brand voice?
Yes. I start by getting your voice and positioning right, then write to it consistently — whether that’s me or AI-assisted drafts I’ve shaped.
Where are you based?
Sydney. I work remotely with clients across Australia and worldwide, and in person around Sydney, the Sutherland Shire and the Southern Highlands.
Need words and design that pull together?
Tell me about your brand or campaign. You’ll get creative that’s judged on results, not just how it looks.
Tell me about your projectLet's talk about your project
Tell me what you're building or where you're stuck. I'll reply personally, usually within a day.
Thanks for reaching out!
I'll get back to you soon.